What counts as a mention?

The counter you see is gated mentions: posts that pass our AI relevance gate. Raw ingest stays internal for cost control, so noise filtered out does not burn your allowance the way pre-filter quotas do elsewhere.

What happens if I hit my limit mid-month?

We alert you as you approach your allowance, then pause new collection unless you turn on Flex: $3 per 1,000 mentions past the pool and $10 per 1,000 X mentions past the X sub-cap, up to a monthly ceiling you set. Flex is available on monthly plans; on annual plans collection pauses at the allowance. We never bill overage without an opt-in. Runs already in flight can finish, so usage may land slightly past the limit.

Why is there an X sub-cap?

Official X reads cost about $5 per 1,000 posts. Mentions are pooled across surfaces, so without a 15% X sub-cap a single-surface watch could burn the whole plan on one expensive ear. Other surfaces keep using the remaining pool.

Do you lock me into an annual contract?

No. Plans are monthly by default. Annual prepay saves 10% and still cancels cleanly. It is not a Meltwater-style lock-in.

Are Brand Protection and Revenue Signals billed separately?

Yes. Each module is its own plan with its own allowance, X sub-cap and Flex setting. New workspaces get a 14-day trial at Starter limits for the module they choose.

Which plan should I choose?

Growth if you need broader supported-surface coverage with a lean team. Pro if impersonation protection should be included. Agency if you run multiple client brands and need separate client workspaces (white-label is coming soon). Enterprise when residency, SSO, or written surface scope is required.

Explore Sentinely

Platform

Overview Detection and prioritization Evidence and cases Coverage Integrations and API

Use Cases

Reputation monitoring Early crisis detection Impersonation protection Evidence and escalation Multilingual monitoring

Threats

Impersonation Scams and fraud Fake apps and sites Misinformation

Teams

Agencies Brand and communications Regulated organizations

Resources

Brand-threat guide Platform coverage Evidence integrity Documentation

Pricing Blog

Transparent pricing

Monitoring you can price before you buy.

AI filters the noise. You pay for relevant mentions, topics, and the surfaces you actually need - per module, monthly or annual, with no lock-in. Opt into Flex with a ceiling when a spike hits.

Same plans for Brand Protection and Revenue Signals. Each module you use is billed as its own plan, with its own allowance.

Save 10% with annual prepay

Starter

$99

/mo

Billed monthly

A focused brand watch on core public surfaces.

3 topics
10,000 gated mentions / month
1,500 X mention sub-cap (15%)
Core surfaces: X, Reddit, YouTube, news, RSS and the open web
AI relevance gate + sentiment and intent (emotion coming soon)
Basic early alerts and briefings
1 seat · 30 days history
Opt-in Flex Mentions / Flex X

Start Starter

Growth

$299

/mo

Billed monthly

All social surfaces for a growing brand or comms team.

10 topics
50,000 gated mentions / month
7,500 X mention sub-cap (15%)
All social: X, Reddit, YouTube, Facebook, Instagram, TikTok, news, reviews
AI relevance gate + sentiment and intent (emotion coming soon)
Spike alerts and case briefs (predictive alerts coming soon)
5 seats · 12 months history
API + MCP · vision
Brand Protection: impersonation add-on
Opt-in Flex Mentions / Flex X

Start Growth

Pro

Custom deployment when residency and escalation are non-negotiable.

Written surface and region scope, dedicated deployment, data residency, SSO, on-prem options, escalation workflows, custom retention, and a dedicated SLA - from about $3,750/mo.

Custom pricing from $3,750/mo

Talk to sales

Compare plans

Full feature set by plan

Mentions are pooled and gated. Platforms unlock by tier. X stays inside a 15% sub-cap unless you enable Flex X.

Feature	Starter	Growth	Pro	Agency	Enterprise
Price / month	$99	$299	$699	$1,600	Custom
Topics	3	10	25	50 pooled	Custom
Gated mentions / mo	10,000	50,000	150,000	350,000	Custom
X mention sub-cap	1,500 (15%)	7,500 (15%)	22,500 (15%)	52,500 (15%)	Custom
Platforms	Core	All social	Supported social	Supported social	Scoped in contract
AI gate + sentiment / intent	Yes	Yes	Yes	Yes	Yes
Early alerts + briefings	Basic	Full	Full	Full	Full
Impersonation protection (Brand Protection)	-	Add-on	Included	Included	Included + escalation
Seats	1	5	10	Unlimited	Custom
History	30 days	12 months	12 months	12 months	Custom
API + MCP	-	Yes	Yes	Yes	Yes
Client workspaces / white-label	-	-	-	Up to 10 (WL soon)	Custom
Flex Mentions / Flex X	Opt-in	Opt-in	Opt-in	Opt-in	Contract
Support	Email	Email	Priority	Priority + CSM	Dedicated + SLA
Residency / SSO / on-prem	-	-	-	-	Yes

Pricing FAQ

Before you pick a plan

What counts as a mention?: The counter you see is gated mentions: posts that pass our AI relevance gate. Raw ingest stays internal for cost control, so noise filtered out does not burn your allowance the way pre-filter quotas do elsewhere.
What happens if I hit my limit mid-month?: We alert you as you approach your allowance, then pause new collection unless you turn on Flex: $3 per 1,000 mentions past the pool and $10 per 1,000 X mentions past the X sub-cap, up to a monthly ceiling you set. Flex is available on monthly plans; on annual plans collection pauses at the allowance. We never bill overage without an opt-in. Runs already in flight can finish, so usage may land slightly past the limit.
Why is there an X sub-cap?: Official X reads cost about $5 per 1,000 posts. Mentions are pooled across surfaces, so without a 15% X sub-cap a single-surface watch could burn the whole plan on one expensive ear. Other surfaces keep using the remaining pool.
Do you lock me into an annual contract?: No. Plans are monthly by default. Annual prepay saves 10% and still cancels cleanly. It is not a Meltwater-style lock-in.
Are Brand Protection and Revenue Signals billed separately?: Yes. Each module is its own plan with its own allowance, X sub-cap and Flex setting. New workspaces get a 14-day trial at Starter limits for the module they choose.
Which plan should I choose?: Growth if you need broader supported-surface coverage with a lean team. Pro if impersonation protection should be included. Agency if you run multiple client brands and need separate client workspaces (white-label is coming soon). Enterprise when residency, SSO, or written surface scope is required.