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Platform

Overview Detection and prioritization Evidence and cases Coverage Integrations and API

Use Cases

Reputation monitoring Early crisis detection Impersonation protection Evidence and escalation Multilingual monitoring

Threats

Impersonation Scams and fraud Fake apps and sites Misinformation

Teams

Agencies Brand and communications Regulated organizations

Resources

Brand-threat guide Platform coverage Evidence integrity Documentation

Pricing Blog

Transparent pricing

Brand protection you can price before you buy.

AI filters the noise. You pay for gated mentions, topics, and the surfaces you actually need - monthly, with no lock-in. Opt into Flex when a spike hits, so you never go blind mid-crisis.

Save 10% with annual prepay

Growth

$299

/mo

Billed monthly

All social surfaces for a growing brand or comms team.

10 topics
50,000 gated mentions / month
7,500 X mention sub-cap (15%)
All social: X, Reddit, YouTube, Facebook, Instagram, TikTok, news, reviews
AI relevance gate + emotion and intent
Predictive early alerts and briefings
5 seats · 12 months history
API + MCP · vision
Impersonation protection as an add-on
Opt-in Flex Mentions / Flex X

Start Growth

Pro

Custom deployment when residency and escalation are non-negotiable.

Written surface and region scope, dedicated deployment, data residency, SSO, on-prem options, escalation workflows, custom retention, and a dedicated SLA - from about $3,750/mo.

Custom pricing from $3,750/mo

Talk to sales

Compare plans

Full feature set by plan

Mentions are pooled and gated. Platforms unlock by tier. X stays inside a 15% sub-cap unless you enable Flex X.

Feature	Starter	Growth	Pro	Agency	Enterprise
Price / month	$99	$299	$699	$1,600	Custom
Topics	3	10	25	50 pooled	Custom
Gated mentions / mo	10,000	50,000	150,000	350,000	Custom
X mention sub-cap	1,500 (15%)	7,500 (15%)	22,500 (15%)	52,500 (15%)	Custom
Platforms	Core	All social	Supported social	Supported social	Scoped in contract
AI gate + emotion / intent	Yes	Yes	Yes	Yes	Yes
Early alerts + briefings	Basic	Full	Full	Full	Full
Impersonation protection	-	Add-on	Included	Included	Included + escalation
Seats	1	5	10	Unlimited	Custom
History	30 days	12 months	12 months	12 months	Custom
API + MCP	-	Yes	Yes	Yes	Yes
Workspaces / white-label	-	-	-	Up to 10 + WL	Custom
Flex Mentions / Flex X	Opt-in	Opt-in	Opt-in	Opt-in	Contract
Support	Email	Email	Priority	Priority + CSM	Dedicated + SLA
Residency / SSO / on-prem	-	-	-	-	Yes

Pricing FAQ

Before you pick a plan

What counts as a mention?: The counter you see is gated mentions: posts that pass our AI relevance gate. Raw ingest stays internal for cost control, so noise filtered out does not burn your allowance the way pre-filter quotas do elsewhere.
What happens if I hit my limit mid-month?: We alert you before you hit the ceiling, then pause new collection unless you turn on Flex Mentions (or Flex X past the X sub-cap). We never auto-bill overage without an opt-in.
Why is there an X sub-cap?: Official X reads cost about $5 per 1,000 posts. Mentions are pooled across surfaces, so without a 15% X sub-cap a single-surface watch could burn the whole plan on one expensive ear. Other surfaces keep using the remaining pool.
Do you lock me into an annual contract?: No. Plans are monthly by default. Annual prepay saves 10% and still cancels cleanly. It is not a Meltwater-style lock-in.
Which plan should I choose?: Growth if you need broader supported-surface coverage with a lean team. Pro if impersonation protection should be included. Agency if you run multiple client brands and need white-label workspaces. Enterprise when residency, SSO, or written surface scope is required.