Field guide

# A practical guide to brand-threat monitoring.

Brand-threat monitoring is the continuous process of finding public identity abuse, verifying whether it is harmful, preserving credible evidence, and routing a recommendation to the people authorized to respond. A reliable program combines broad discovery with strict allowlists, human review, and measurable case turnaround.

## Define the watch

Document official identities, protected assets, priority surfaces, and approved partners.

## Set the evidence bar

Require captures, URLs, timestamps, and provenance before a case is considered complete.

## Measure response readiness

Track detection-to-recommendation time, precision, coverage, and case outcomes.

See it in your environment

## Turn the next signal into a defensible decision.

[See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up)

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Canonical: https://sentinely.co/resources/brand-threat-guide
Summary: Learn how modern teams detect, verify, document, and escalate impersonation, fraud, fake apps, and misinformation.
Site index for agents: https://sentinely.co/llms.txt