# Sentinely: full site text > Sentinely is an AI social listening and brand protection platform that filters public mentions for relevance and turns brand threats into evidence-backed cases. AI-native social listening and brand protection # Know which mentions actually matter. Sentinely reads public posts and finds threats to your brand. You get proof to act before they spread. [Get started ](https://sentinely.co/sign-up)[Explore Sentinely ](https://sentinely.co/demo/brand/dashboard) ## Sentinely intelligence feed 9 open · 30 captures · 3 failed capture attempts demo window Illustrative data[Explore the full workspace ](https://sentinely.co/demo/brand/dashboard) ### Top result KP-4821 @kestrelpay.rewardsTikTok | Today at 14:0994severity Cashback activation is now open for verified members only. Message the rewards desk on WhatsApp with your card number and the three digits on the back, and the team will release your balance within the hour. Activation closes at midnight and unclaimed balances are forfeited. #cashback #kestrelpay #rewards tiktok.com/@kestrelpay.rewards/video/7481102934 ImpersonationNegative views 184K likes 9.4K shares 612 first seen 11 min status escalated captures 3 Video capture41b980708f...f48a2114:10:00 ### Fast rise past 6 hr Lookalike handles +510% Accelerating, no peak yet baseline 10/hrpeak 61/hrprojected ### Words on the rise past 6 hr - kestrel pay rewards+310% - rewards desk whatsapp+262% - cashback activation+188% - activation code+134% - verified prize desk+96% - claim balance now+77% - kestrel refund+41% - official support hours\-9% rising against their own baseline ### AI check KP-4821 Account copies the official profile and bio, then moves anyone who engages onto a private number that asks for the full card number and the code on the back. credential-requestmoney-solicitationofficial-insignia Threat Impersonation Match 98% Threat classifier ### Evidence KP-4821 Screenshot, profile sha256 41b980708f...f48a21 419 KB14:10:00 Crawler agent ### Decision trail append only 1. KP-4821confirmedescalated Dossier approved and filed with the platform trust team, with all three captures attached. Support notified so inbound questions get one consistent answer. Decided by Daniel Osei Officer · 3 min ago 2. KP-4821documentedconfirmed Card-credential request verified in the caption, the pinned comment, and two replies from the same account. The avatar is a pixel match for the official profile. Decided by Priya Raghunathan Analyst · 5 min ago ### Surfaces 7/8 ok - X (Twitter)ok21s - Redditok34s - YouTubeok48s degradation shown, not hidden The problem ## You cannot protect what you cannot see. What Sentinely does ## Social listening that reads intent, not just volume. Surface collection ### See hostile signals early. Continuously monitor the public surfaces that matter to your brand. Evidence integrity ### Preserve what happened. Capture visual proof, source context, timestamps, and provenance hashes. Human control ### Escalate with confidence. Give decision-makers a verified dossier, not another noisy alert. Decision trail ### Show the reasoning. Every status change is appended with its actor, role, and stated reason. Built for accountable action ## One signal. One case. One defensible record. Relevance gate Collected 1,284 Qualified 94 Precision 92% A brand term is always busy. What matters is the fraction that is actually hostile. Monitoring starts here ## Brand threats move fast. Sentinely moves first. [Get started ](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/ Summary: Sentinely reads every public mention, tells you which ones threaten your brand, and preserves the evidence to act before a problem spreads. Site index for agents: https://sentinely.co/llms.txt The Sentinely platform # From hostile public signal to defensible action. Sentinely is an AI-native brand-threat monitoring platform. It collects public signals across priority surfaces, filters irrelevant noise, explains why a threat matters, preserves evidence, and gives authorized teams a clear recommendation without automating the final enforcement decision. ## Detect and prioritize Rank impersonation, fraud, fake apps, asset misuse, and misinformation by likely harm. ## Document the case Keep captures, source context, timestamps, protected assets, and provenance together. ## Recommend and escalate Prepare a consistent evidence-backed recommendation for human approval and routing. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/platform Summary: Detect public brand threats, prioritize harm, preserve evidence, and prepare human-reviewed escalation recommendations in one platform. Site index for agents: https://sentinely.co/llms.txt Transparent pricing # Monitoring you can price before you buy. AI filters the noise. You pay for relevant mentions, topics, and the surfaces you actually need - per module, monthly or annual, with no lock-in. Opt into Flex with a ceiling when a spike hits. Same plans for Brand Protection and Revenue Signals. Each module you use is billed as its own plan, with its own allowance. Save 10% with annual prepay Starter $99 /mo Billed monthly A focused brand watch on core public surfaces. - 3 topics - 10,000 gated mentions / month - 1,500 X mention sub-cap (15%) - Core surfaces: X, Reddit, YouTube, news, RSS and the open web - AI relevance gate + sentiment and intent (emotion coming soon) - Basic early alerts and briefings - 1 seat · 30 days history - Opt-in Flex Mentions / Flex X [Start Starter ](https://sentinely.co/sign-up?plan=starter&interval=month) Growth $299 /mo Billed monthly All social surfaces for a growing brand or comms team. - 10 topics - 50,000 gated mentions / month - 7,500 X mention sub-cap (15%) - All social: X, Reddit, YouTube, Facebook, Instagram, TikTok, news, reviews - AI relevance gate + sentiment and intent (emotion coming soon) - Spike alerts and case briefs (predictive alerts coming soon) - 5 seats · 12 months history - API + MCP · vision - Brand Protection: impersonation add-on - Opt-in Flex Mentions / Flex X [Start Growth ](https://sentinely.co/sign-up?plan=growth&interval=month) Pro Most popular $699 /mo Billed monthly Serious in-house protection with impersonation included. - 25 topics - 150,000 gated mentions / month - 22,500 X mention sub-cap (15%) - All currently supported social surfaces - AI relevance gate + sentiment and intent (emotion coming soon) - Spike alerts and case briefs (predictive alerts coming soon) - Brand Protection: impersonation included - 10 seats · 12 months history - API + MCP · vision - Priority support - Opt-in Flex Mentions / Flex X [Start Pro ](https://sentinely.co/sign-up?plan=pro&interval=month) Agency $1,600 /mo Billed monthly Multi-client workspaces for reputation and PR agencies. - 50 pooled topics - 350,000 gated mentions / month - 52,500 X mention sub-cap (15%) - All currently supported social surfaces - Brand Protection: impersonation included - Up to 10 client workspaces (white-label coming soon) - Unlimited seats · 12 months history - API + MCP · vision - Priority support + CSM - Opt-in Flex Mentions / Flex X [Start Agency ](https://sentinely.co/sign-up?plan=agency&interval=month) Enterprise / Regulated ## Custom deployment when residency and escalation are non-negotiable. Written surface and region scope, dedicated deployment, data residency, SSO, on-prem options, escalation workflows, custom retention, and a dedicated SLA - from about $3,750/mo. Custom pricing from $3,750/mo [Talk to sales ](https://sentinely.co/contact?plan=enterprise) Compare plans ## Full feature set by plan Mentions are pooled and gated. Platforms unlock by tier. X stays inside a 15% sub-cap unless you enable Flex X. | Feature | Starter | Growth | Pro | Agency | Enterprise | | ------------------------------------------- | ----------- | ----------- | ---------------- | ------------------ | --------------------- | | Price / month | $99 | $299 | $699 | $1,600 | Custom | | Topics | 3 | 10 | 25 | 50 pooled | Custom | | Gated mentions / mo | 10,000 | 50,000 | 150,000 | 350,000 | Custom | | X mention sub-cap | 1,500 (15%) | 7,500 (15%) | 22,500 (15%) | 52,500 (15%) | Custom | | Platforms | Core | All social | Supported social | Supported social | Scoped in contract | | AI gate + sentiment / intent | Yes | Yes | Yes | Yes | Yes | | Early alerts + briefings | Basic | Full | Full | Full | Full | | Impersonation protection (Brand Protection) | \- | Add-on | Included | Included | Included + escalation | | Seats | 1 | 5 | 10 | Unlimited | Custom | | History | 30 days | 12 months | 12 months | 12 months | Custom | | API + MCP | \- | Yes | Yes | Yes | Yes | | Client workspaces / white-label | \- | \- | \- | Up to 10 (WL soon) | Custom | | Flex Mentions / Flex X | Opt-in | Opt-in | Opt-in | Opt-in | Contract | | Support | Email | Email | Priority | Priority + CSM | Dedicated + SLA | | Residency / SSO / on-prem | \- | \- | \- | \- | Yes | Pricing FAQ ## Before you pick a plan What counts as a mention? The counter you see is gated mentions: posts that pass our AI relevance gate. Raw ingest stays internal for cost control, so noise filtered out does not burn your allowance the way pre-filter quotas do elsewhere. What happens if I hit my limit mid-month? We alert you as you approach your allowance, then pause new collection unless you turn on Flex: $3 per 1,000 mentions past the pool and $10 per 1,000 X mentions past the X sub-cap, up to a monthly ceiling you set. Flex is available on monthly plans; on annual plans collection pauses at the allowance. We never bill overage without an opt-in. Runs already in flight can finish, so usage may land slightly past the limit. Why is there an X sub-cap? Official X reads cost about $5 per 1,000 posts. Mentions are pooled across surfaces, so without a 15% X sub-cap a single-surface watch could burn the whole plan on one expensive ear. Other surfaces keep using the remaining pool. Do you lock me into an annual contract? No. Plans are monthly by default. Annual prepay saves 10% and still cancels cleanly. It is not a Meltwater-style lock-in. Are Brand Protection and Revenue Signals billed separately? Yes. Each module is its own plan with its own allowance, X sub-cap and Flex setting. New workspaces get a 14-day trial at Starter limits for the module they choose. Which plan should I choose? Growth if you need broader supported-surface coverage with a lean team. Pro if impersonation protection should be included. Agency if you run multiple client brands and need separate client workspaces (white-label is coming soon). Enterprise when residency, SSO, or written surface scope is required. --- Canonical: https://sentinely.co/pricing Summary: Clear plans for Brand Protection and Revenue Signals: Starter, Growth, Pro, Agency, and Enterprise. Monthly or 10% off annual, opt-in Flex overage, no lock-in. Site index for agents: https://sentinely.co/llms.txt Free tool # Share of voice calculator Share of voice (SOV) is your brand's share of all conversation in your category: your mentions divided by the total mentions of you and your competitors, times 100\. If your brand had 1,200 mentions last month and two competitors had 2,800 between them, your share of voice is 1,200 ÷ 4,000 = 30%. Enter your counts below for an instant result, with optional engagement and sentiment weighting. No signup, and nothing leaves your browser. Definition ## What is share of voice? Share of voice measures how much of the conversation in your market is about you rather than your competitors. It started in advertising as your share of total ad spend or impressions. Today it usually means share of earned attention: mentions in social media, news, forums and reviews. It's a relative measure, so it only makes sense against a defined set of competitors, channels and dates. Formula ## How do you calculate share of voice? **Share of voice = your mentions ÷ total mentions of all tracked brands × 100.** Three variants are common, and the calculator does all three: - **Mention SOV:** 1,200 of 4,000 mentions = 30%. - **Engagement-weighted SOV:** your likes, comments and shares ÷ total engagement. A brand with fewer mentions but more engaged audiences can lead here. - **Positive SOV:** your positive mentions ÷ all positive mentions. It shows share of favourable attention, which matters more than raw volume during a crisis. Benchmarks ## What is a good share of voice? There is no universal target. Compare share of voice with your share of market. A long-standing rule of thumb from advertising research is that brands whose share of voice exceeds their share of market tend to grow, and brands below it tend to shrink. For earned media, track the trend month over month against the same competitors and channels. A rising share matters more than any single number. Data quality ## Why does my share of voice look wrong? Usually the inputs, not the formula. The most common causes: - **Noise:**keyword matches that aren't about the brand (a brand name that is also a common word), syndicated copies of one article, and press releases counted as coverage. - **Missed coverage:**a tool that doesn't see a channel, market or language will under-count the brands that are strong there. - **Mismatched inputs:** different date ranges, channels or query strictness for different brands. Fix the inputs first: use one query style per brand, the same channels and dates, and de-duplicate syndicated items before you calculate. By channel ## How do you measure share of voice on social media vs news? Calculate each channel separately before combining them. Social volume is usually far larger than news volume, so a blended number hides what's happening in the press. Report social SOV, news SOV and, if you need one figure, a weighted blend where you choose the weights deliberately rather than letting raw volume decide. Automate it ## Track share of voice every week without the spreadsheet Sentinely tracks your brand and competitors across social media, news, forums and the web. An AI relevance gate filters out mentions that aren't really about the brand before they're counted, which is the noise that usually distorts share of voice. Plans are billed monthly with no annual contract. [See plans and start a trial →](https://sentinely.co/pricing)[How the platform works →](https://sentinely.co/platform)[Reputation monitoring →](https://sentinely.co/use-cases/reputation-monitoring) --- Canonical: https://sentinely.co/tools/share-of-voice-calculator Summary: Calculate share of voice for your brand and up to nine competitors, with engagement and sentiment weighting. Free, instant, runs in your browser. Site index for agents: https://sentinely.co/llms.txt Teams # Protection shaped around the team operating it. Different teams need different evidence, permissions, and escalation paths. Sentinely keeps the signal and the workflow together. In brief Sentinely supports agencies, in-house brand and communications teams, and regulated organizations with tenant-safe monitoring, auditable evidence, and human-controlled decisions. [For agenciesBrand protection for every client workspace.Sentinely helps PR, communications, and reputation agencies monitor threats, preserve evidence, and brief clients from one multi-brand system.Explore ](https://sentinely.co/solutions/agencies)[For brand teamsKnow which brand threats need action now.AI-native reputation monitoring for communications and brand teams that need earlier warnings, clearer context, and less dashboard noise.Explore ](https://sentinely.co/solutions/brand-teams)[For regulated organizationsDefensible operations for high-risk brands.Evidence integrity, role-based workflows, data-residency options, and auditable escalation for government and regulated enterprises.Explore ](https://sentinely.co/solutions/regulated-organizations) --- Canonical: https://sentinely.co/solutions Summary: See how agencies, brand teams, and regulated organizations use Sentinely for brand-threat protection. Site index for agents: https://sentinely.co/llms.txt Threats # Monitor the abuse that damages trust. Focus your team on material threats instead of a firehose of unprioritized mentions. In brief Sentinely helps teams investigate impersonation, scams and fraud, fake apps and sites, and material misinformation with source context, preserved evidence, and a reviewable decision trail. [Impersonation monitoringFind fake accounts before customers trust them.Detect brand impersonation accounts across social platforms, document identity misuse, and prepare evidence-backed escalation recommendations.Explore ](https://sentinely.co/threats/impersonation)[Scam and fraud detectionCatch fraudulent brand claims early.Prioritize fake promotions, advance-fee scams, fraudulent winner claims, and payment requests that misuse trusted brand assets.Explore ](https://sentinely.co/threats/scams-and-fraud)[Fake app and site detectionExpose lookalike apps and phishing sites.Monitor app stores and the open web for copied listings, phishing pages on unofficial domains, credential forms, and unauthorized brand assets.Explore ](https://sentinely.co/threats/fake-apps-and-sites)[Misinformation monitoringSeparate harmful false claims from ordinary criticism.Identify material misinformation about your brand with source context, reach signals, and human-reviewed AI reasoning.Explore ](https://sentinely.co/threats/misinformation) --- Canonical: https://sentinely.co/threats Summary: Understand the impersonation, fraud, fake-app, and misinformation threats Sentinely helps teams investigate. Site index for agents: https://sentinely.co/llms.txt Use cases # A clear workflow for every protection job. Sentinely helps communications, security, and reputation teams move from public signal to accountable action. In brief Sentinely is used to monitor reputation risk, detect emerging crises, protect identities, preserve evidence, and coordinate human-reviewed escalation across public surfaces. [Reputation monitoringMonitor reputation risk, not a mention feed.Turn public conversations into prioritized, contextual reputation signals for communications teams.Explore ](https://sentinely.co/use-cases/reputation-monitoring)[Early crisis detectionSee a crisis take shape before it peaks.Detect accelerating threats, source clusters, and changes in public conversation before harm compounds.Explore ](https://sentinely.co/use-cases/early-crisis-detection)[Impersonation protectionProtect the identities customers trust.Find fake profiles, copied assets, phishing pages on unofficial domains, and fraudulent listings across public surfaces.Explore ](https://sentinely.co/use-cases/impersonation-protection)[Evidence and escalationFrom suspected abuse to accountable action.Standardize evidence capture, human review, recommendation, routing, and outcome tracking.Explore ](https://sentinely.co/use-cases/evidence-and-escalation)[Multilingual monitoringHear local risk in the language it spreads.Monitor multilingual and regional public signals with context-aware classification and local review.Explore ](https://sentinely.co/use-cases/multilingual-monitoring) --- Canonical: https://sentinely.co/use-cases Summary: Explore the operational jobs Sentinely supports, from reputation monitoring to evidence-ready escalation. Site index for agents: https://sentinely.co/llms.txt Resources # Build a protection program you can defend. Use these guides to design coverage, evidence standards, and operational workflows for public-surface threats. In brief Sentinely’s resource library covers brand-threat monitoring, platform coverage, evidence integrity, and the technical workflow operators and developers need to run a trustworthy program. [Field guideA practical guide to brand-threat monitoring.Learn how modern teams detect, verify, document, and escalate impersonation, fraud, fake apps, and misinformation.Explore ](https://sentinely.co/resources/brand-threat-guide)[Platform coverageMonitor where brand abuse actually spreads.Explore Sentinely coverage for supported social networks, app stores, reviews, news, forums, and the open web.Explore ](https://sentinely.co/resources/platform-coverage)[Evidence integrityWhat makes digital brand-threat evidence defensible?Understand the captures, source context, timestamps, provenance, and review controls behind an evidence-ready threat case.Explore ](https://sentinely.co/resources/evidence-integrity)[DocumentationOperate Sentinely with clear system boundaries.Technical documentation for monitoring configuration, cases, evidence, integrations, security, and source health.Explore ](https://sentinely.co/resources/documentation) --- Canonical: https://sentinely.co/resources Summary: Practical guidance for building an accountable brand-threat monitoring and evidence program. Site index for agents: https://sentinely.co/llms.txt Sentinely field notes # How accountable brand protection gets done. Impersonation · 8 min ## Brand Impersonation Monitoring: A Practical Guide A practical operating model for finding fake accounts, verifying identity misuse, preserving evidence, and escalating confirmed brand impersonation. [Read field note](https://sentinely.co/blog/brand-impersonation-monitoring-guide) Agency operations · 8 min ## Brand Protection Operations for PR and Reputation Agencies A multi-client operating model for agencies that need prioritized monitoring, defensible proof, clear escalation, and client-ready reporting. [Read field note](https://sentinely.co/blog/brand-protection-for-pr-agencies) Social threats · 7 min ## How to Detect Fake Social Media Accounts Using Your Brand Learn the identity, behavior, infrastructure, and harm signals analysts use to distinguish fake brand accounts from legitimate discussion and partners. [Read field note](https://sentinely.co/blog/detect-fake-social-media-accounts) Evidence · 9 min ## Digital Evidence Integrity for Brand-Threat Cases Understand the captures, provenance, hashes, review history, and operational controls required for a defensible digital brand-threat record. [Read field note](https://sentinely.co/blog/digital-evidence-integrity) Crisis detection · 8 min ## Building an Early Crisis Detection Workflow Design a crisis-monitoring workflow around meaningful change, source context, human verification, and accountable escalation rather than raw volume. [Read field note](https://sentinely.co/blog/early-crisis-detection-workflow) Multilingual monitoring · 9 min ## Multilingual Social Listening for African Markets A practical approach to monitoring regional brand risk across languages, dialects, platforms, and local context without flattening meaning. [Read field note](https://sentinely.co/blog/multilingual-social-listening-african-markets) --- Canonical: https://sentinely.co/blog Summary: Practical guidance for brand-threat monitoring, evidence integrity, crisis detection, and agency operations. Site index for agents: https://sentinely.co/llms.txt About Sentinely # Brand protection built around evidence. Sentinely helps teams find public brand threats, understand why they matter, preserve what happened, and decide what to do next. What we do ## From noisy public signals to a defensible record. Sentinely monitors public surfaces for impersonation, fraud, asset misuse, misinformation, and fake apps. Its relevance and harm gates help analysts focus on material risk, while each retained signal carries provenance and review context. Who it is for ## Teams accountable for trust. Communications, security, reputation, and brand-protection teams use Sentinely to coordinate monitoring, evidence review, reporting, and human-controlled escalation across multiple workspaces. How it works 1. 01 ## Collect Listen across the public surfaces that matter to the protected brand. 2. 02 ## Explain Prioritize signals with relevance, threat, harm, and evidence context. 3. 03 ## Act Give authorized humans the record they need to report, escalate, or close. Sentinely is operated by Aeygroup. For product, support, or partnership questions, contact [hello@aeygroup.co](mailto:hello@aeygroup.co). [Explore the platform →](https://sentinely.co/platform) --- Canonical: https://sentinely.co/about Summary: Learn what Sentinely does, who it is for, and how it turns public signals into auditable brand-protection action. Site index for agents: https://sentinely.co/llms.txt agency consultation # Build the watch your team needs. Tell us which brands, markets, and sites matter. We will plan the watch with you. ## Who this is for Agencies monitoring several client brands, and enterprise or regulated teams that need custom coverage, data handling, or a written agreement. Smaller teams can start on a self-serve plan from the [pricing page](https://sentinely.co/pricing) or explore the [demo workspace](https://sentinely.co/demo/brand/dashboard) first. ## What to include - The brands, products, or people you need watched, and their official accounts. - The markets and languages that matter, and the surfaces you care about most. - What a good outcome looks like: early warning, takedown evidence, or client reporting. Prefer email? Write to hello@aeygroup.co. Privacy requests go to the same address. --- Canonical: https://sentinely.co/contact Summary: Tell us what your team needs Sentinely to watch. Site index for agents: https://sentinely.co/llms.txt Privacy notice # Measured, not exposed. This notice explains how Sentinely handles service data and the strict boundaries around product telemetry. Last updated 8 September 2026. ## What we process We process account and workspace information needed to provide Sentinely, along with public-source material that customers ask the service to monitor. We also process limited product-usage and operational metadata—such as a templated page or API route, event outcome, coarse duration, provider, and service health—to operate, secure, and improve the product. ## Analytics boundaries Sentinely uses Google Analytics, PostHog, and Mixpanel for product and service measurement. Analytics events use random or one-way pseudonymous identifiers and an explicit, low-cardinality event vocabulary. We do not intentionally send monitored evidence, customer search terms, prompts, message bodies, email addresses, API credentials, form contents, or raw tenant identifiers to these analytics providers. Automatic form capture, site-search capture, and session replay are not part of this implementation. ## Why and where We use this information to deliver the service, detect faults and abuse, understand adoption, improve reliability, and support customer requests. Our providers may process pseudonymous analytics data in the United States or European Union under their applicable data-processing terms. ## Retention and control We retain information only as long as needed for the service, security, legal, and operational purposes described here. Retention varies by data class and workspace configuration. You can ask about access, correction, deletion, or other applicable privacy rights by contacting hello@aeygroup.co. We may need to verify the request and may retain information where law or security obligations require it. --- Canonical: https://sentinely.co/privacy Summary: How Sentinely handles account, product-usage, and public-source monitoring data. Site index for agents: https://sentinely.co/llms.txt Terms of use # Use Sentinely responsibly. Last updated: September 8, 2026 ## 1\. Service and accounts Sentinely is a brand-threat monitoring and evidence workspace operated by Aeygroup. You are responsible for the accuracy of the information you provide, the people you invite, and the credentials used to access your workspace. ## 2\. Public-source boundaries Sentinely processes publicly available signals and provider data according to the configured source permissions. Coverage, freshness, and availability vary by source. A signal, score, or recommendation is an aid to human review, not a finding of fact or a substitute for professional, legal, or emergency advice. ## 3\. Responsible use Do not use Sentinely to harass, surveil private individuals, bypass access controls, violate a platform’s terms, or make automated decisions about a person’s eligibility, safety, or rights. You must have a lawful basis and appropriate authorization for the brands, accounts, and data you monitor. ## 4\. Evidence and decisions You remain responsible for reviewing evidence, confirming classifications, and deciding whether or how to contact a platform, customer, regulator, or law-enforcement authority. Preserve and share evidence only with people who are authorized to receive it. ## 5\. Changes and contact We may update the pilot service and these operating terms as the product develops. We will publish the current version here. Questions about these terms can be sent to [hello@aeygroup.co](mailto:hello@aeygroup.co). These pilot terms are a product communication and should receive legal review before a broader commercial launch. --- Canonical: https://sentinely.co/terms Summary: The current operating terms for using Sentinely during its product pilot. Site index for agents: https://sentinely.co/llms.txt Detection and prioritization # Find the signal that changes your next move. Sentinely combines strict allowlists, a relevance gate, threat classification, and harm scoring to rank the public signals that merit analyst review. Every retained result includes a concise reason so teams can inspect the decision instead of trusting an unexplained score. ## Strict relevance gate Suppress official accounts, benign discussion, duplicates, and unrelated keyword matches. ## Harm-aware ranking Combine money requests, identity misuse, reach, velocity, and protected assets into priority. ## Auditable reasoning Show analysts why a signal was retained and which evidence changed the classification. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/platform/detection-and-prioritization Summary: Filter public-surface noise and prioritize brand threats by relevance, urgency, harm, and reach. Site index for agents: https://sentinely.co/llms.txt Evidence and cases # Every threat and decision in one record. A Sentinely case connects the original public signal to visual proof, canonical source context, timestamps, content hashes, analyst decisions, and escalation history. The result is an operational record that can support communications, platform reporting, or legal review. ## Visual proof Preserve the account, post, listing, or site as it appeared when the threat was reviewed. ## Chain of custody Record retrieval time, canonical URL, raw object reference, and tamper-evident hashes. ## Decision history Track who confirmed, documented, escalated, resolved, or dismissed each case. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/platform/evidence-and-cases Summary: Build evidence-ready brand-threat cases with captures, provenance, review history, and escalation state. Site index for agents: https://sentinely.co/llms.txt Platform coverage # Every surface, every honest coverage gap. Sentinely combines official APIs, licensed providers, and focused public-web collection according to the surface. Analysts can see freshness, cursor state, and degradation because an unavailable source should never masquerade as a quiet market. ## Social and video Collect public signals across priority social networks and video platforms. ## Apps and open web Connect suspicious listings, domains, news, blogs, reviews, and forums to the same case model. ## Visible source health Show freshness and failures so operators know what the monitoring picture excludes. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/platform/platform-coverage Summary: Monitor social, video, app-store, review, news, forum, and open-web signals with visible source health. Site index for agents: https://sentinely.co/llms.txt Integrations and API # Verified threat intelligence in your stack. Sentinely integrations route high-severity alerts and case context to approved destinations while keeping the complete evidence record in the workspace. API and MCP access support controlled read workflows without bypassing tenant or role boundaries. ## Alert routing Send verified high-severity changes to email, Slack, or approved webhooks. ## Case access Read cases, evidence state, and source health through tenant-safe interfaces. ## Operational control Keep secrets, recipients, retries, and delivery history visible to administrators. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/platform/integrations-and-api Summary: Connect Sentinely alerts, cases, evidence, and source health to approved communications and operational systems. Site index for agents: https://sentinely.co/llms.txt For agencies # Brand protection for every client workspace. Sentinely gives agencies a prioritized threat queue for every client, with auditable AI reasoning, evidence-ready cases, and clear escalation recommendations. Teams spend less time searching noisy feeds and more time advising clients before an impersonation, scam, or misinformation event spreads. ## Multi-client operations Separate workspaces, allowlists, reporting, and access controls for every brand. ## Client-ready evidence Turn each confirmed signal into a defensible case with captures, timestamps, and provenance. ## Agency economics Pool gated mentions across client workspaces - monthly pricing, opt-in Flex, no annual lock-in. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/agency/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/solutions/agencies Summary: Sentinely helps PR, communications, and reputation agencies monitor threats, preserve evidence, and brief clients from one multi-brand system. Site index for agents: https://sentinely.co/llms.txt For brand teams # Know which brand threats need action now. Sentinely monitors the public surfaces that matter to your brand, separates material threats from ordinary discussion, and explains why each signal deserves attention. Communications teams get an actionable brief and preserved evidence instead of another undifferentiated mention alert. ## Priority over volume Rank signals by likely harm, urgency, reach, and brand relevance. ## Context in every alert See the content, source, reasoning, evidence state, and recommended next step together. ## Human-controlled response Analysts confirm classifications before sensitive escalations leave the workspace. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/solutions/brand-teams Summary: AI-native reputation monitoring for communications and brand teams that need earlier warnings, clearer context, and less dashboard noise. Site index for agents: https://sentinely.co/llms.txt For regulated organizations # Defensible operations for high-risk brands. Sentinely supports regulated organizations that face impersonation, fraud, and public-trust risk. It combines continuous public-surface monitoring with role-based review, tamper-evident evidence, and a complete escalation log while leaving enforcement decisions with authorized teams. ## Evidence integrity Preserve source context, visual captures, timestamps, and content hashes. ## Governed access Use tenant-safe workspaces, role-based permissions, and audit trails. ## Deployment control Support dedicated infrastructure, data residency, SSO, and tailored retention policies. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/regulated/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/solutions/regulated-organizations Summary: Evidence integrity, role-based workflows, data-residency options, and auditable escalation for government and regulated enterprises. Site index for agents: https://sentinely.co/llms.txt Impersonation monitoring # Find fake accounts before customers trust them. Brand impersonation monitoring finds accounts and pages that misuse a company name, handle, logo, or official identity. Sentinely compares public signals with verified allowlists, scores likely harm, and preserves the evidence analysts need to confirm and escalate a case. ## Identity matching Check names, handles, profile assets, and linked domains against official references. ## Strict allowlists Suppress official and approved partner accounts before they reach the analyst queue. ## Case-ready proof Keep the source, visual capture, timestamps, and rationale in one record. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/threats/impersonation Summary: Detect brand impersonation accounts across social platforms, document identity misuse, and prepare evidence-backed escalation recommendations. Site index for agents: https://sentinely.co/llms.txt Scam and fraud detection # Catch fraudulent brand claims early. Sentinely detects public posts and pages that combine a trusted brand identity with suspicious payment, prize, credential, or urgency language. Each signal is scored for harm and reach so analysts can focus on the cases most likely to affect customers. ## Intent-aware detection Identify suspicious claims and calls to action instead of matching keywords alone. ## Harm-based severity Prioritize money requests, credential collection, official insignia, and accelerating reach. ## Actionable briefings Give decision-makers concise reasoning and the appropriate reporting path. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/threats/scams-and-fraud Summary: Prioritize fake promotions, advance-fee scams, fraudulent winner claims, and payment requests that misuse trusted brand assets. Site index for agents: https://sentinely.co/llms.txt Fake app and site detection # Expose lookalike apps and phishing sites. Sentinely connects app-store and web discoveries to the same evidence workflow used for social threats. Analysts can compare identity signals, linked infrastructure, captures, and ownership clues before preparing a recommendation. ## Cross-surface discovery Track suspicious app listings, domains, redirects, and connected social promotion. ## Visual evidence Capture copied logos, screenshots, listing metadata, and first-seen timestamps. ## Infrastructure context Keep linked pages and redirect hops attached to the originating case. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/threats/fake-apps-and-sites Summary: Monitor app stores and the open web for copied listings, phishing pages on unofficial domains, credential forms, and unauthorized brand assets. Site index for agents: https://sentinely.co/llms.txt Misinformation monitoring # Separate harmful false claims from ordinary criticism. Sentinely is designed to distinguish potentially harmful false claims from benign conversation, criticism, and satire. Analysts see the claim, source, propagation signals, and model rationale before deciding whether it belongs in a case. ## Context-aware classification Evaluate the full claim and surrounding conversation, not isolated sentiment. ## Propagation signals Track reach, repetition, source relationships, and changes in velocity. ## Review before escalation Keep consequential classifications under explicit human control. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/threats/misinformation Summary: Identify material misinformation about your brand with source context, reach signals, and human-reviewed AI reasoning. Site index for agents: https://sentinely.co/llms.txt Reputation monitoring # Monitor reputation risk, not a mention feed. Sentinely monitors public conversations for material reputation risk, then separates harmful or fast-moving signals from ordinary criticism and background discussion. Teams receive context, reasoning, evidence state, and a recommended next step instead of raw mention volume. ## Context over sentiment Interpret claims, intent, sentiment, source, and likely harm together. ## Early attention Surface accelerating themes before they become established public narratives. ## Decision-ready briefs Give communications leaders a concise account of what changed and why it matters. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/listening/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/use-cases/reputation-monitoring Summary: Turn public conversations into prioritized, contextual reputation signals for communications teams. Site index for agents: https://sentinely.co/llms.txt Early crisis detection # See a crisis take shape before it peaks. Early crisis detection watches for meaningful changes in velocity, severity, source mix, and claim repetition. Sentinely connects those changes to the underlying evidence so teams can verify the signal and prepare a response while the event is still containable. ## Spike detection Compare current activity with expected volume for each watched topic and surface. ## Source clustering Distinguish organic spread, coordinated repetition, and amplification by high-reach accounts. ## Escalation thresholds Route high-harm changes to the right human reviewers with supporting context. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/listening/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/use-cases/early-crisis-detection Summary: Detect accelerating threats, source clusters, and changes in public conversation before harm compounds. Site index for agents: https://sentinely.co/llms.txt Impersonation protection # Protect the identities customers trust. Sentinely compares public identities with official handles, domains, partner allowlists, and protected assets. Suspicious accounts, apps, and sites are documented as connected evidence rather than isolated alerts. ## Identity references Maintain official accounts, partners, domains, names, and visual assets as the trusted baseline. ## Cross-surface matching Connect copied profiles, linked domains, app listings, and promotional posts. ## Human confirmation Keep consequential impersonation decisions under explicit analyst control. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/use-cases/impersonation-protection Summary: Find fake profiles, copied assets, phishing pages on unofficial domains, and fraudulent listings across public surfaces. Site index for agents: https://sentinely.co/llms.txt Evidence and escalation # From suspected abuse to accountable action. Sentinely gives every confirmed threat a consistent path from detection to documented evidence and human-approved escalation. It prepares the record and recommendation while leaving takedown, enforcement, and legal decisions with authorized recipients. ## Required evidence Prevent incomplete cases from being marked documented without captures and provenance. ## Consistent recommendation Name the threat, evidence, appropriate reporting route, and suggested action. ## Accountable routing Record recipients, state changes, actors, timestamps, and reported outcomes. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/regulated/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/use-cases/evidence-and-escalation Summary: Standardize evidence capture, human review, recommendation, routing, and outcome tracking. Site index for agents: https://sentinely.co/llms.txt Multilingual monitoring # Hear local risk in the language it spreads. Sentinely is designed for public signals that cross languages, dialects, and regional platforms. The system preserves original text and source context while producing consistent classifications that local analysts can inspect and correct. ## Original context retained Keep the source language, translation, platform context, and model reasoning together. ## Local terminology Configure names, slang, campaign phrases, and known scam language by market. ## Regional oversight Let local analysts review ambiguous meaning before a high-impact escalation. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/listening/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/use-cases/multilingual-monitoring Summary: Monitor multilingual and regional public signals with context-aware classification and local review. Site index for agents: https://sentinely.co/llms.txt Field guide # A practical guide to brand-threat monitoring. Brand-threat monitoring is the continuous process of finding public identity abuse, verifying whether it is harmful, preserving credible evidence, and routing a recommendation to the people authorized to respond. A reliable program combines broad discovery with strict allowlists, human review, and measurable case turnaround. ## Define the watch Document official identities, protected assets, priority surfaces, and approved partners. ## Set the evidence bar Require captures, URLs, timestamps, and provenance before a case is considered complete. ## Measure response readiness Track detection-to-recommendation time, precision, coverage, and case outcomes. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/resources/brand-threat-guide Summary: Learn how modern teams detect, verify, document, and escalate impersonation, fraud, fake apps, and misinformation. Site index for agents: https://sentinely.co/llms.txt Platform coverage # Monitor where brand abuse actually spreads. Sentinely uses a cost-aware collection system across social networks, reviews, app stores, news, forums, and the open web. Surface health is visible to analysts, and unavailable sources degrade honestly instead of creating silent monitoring gaps. ## Social and video Monitor public signals across X, Reddit, YouTube, Facebook, Instagram, and TikTok. ## Apps and reviews Track app-store listings and review surfaces for copied identities and customer harm. ## Web and news Connect news, blogs, forums, domains, and RSS discoveries to the same case model. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/resources/platform-coverage Summary: Explore Sentinely coverage for supported social networks, app stores, reviews, news, forums, and the open web. Site index for agents: https://sentinely.co/llms.txt Evidence integrity # What makes digital brand-threat evidence defensible? Defensible digital evidence preserves what was observed, where it came from, when it was captured, and whether it changed. Sentinely stores visual proof, canonical source context, retrieval timestamps, and content hashes alongside the analyst decision and escalation history. ## Capture Preserve the visible post, account, listing, or site state that supports the case. ## Provenance Record canonical URLs, retrieval time, source metadata, and tamper-evident hashes. ## Decision trail Keep model reasoning, human review, state changes, and recipients auditable. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/resources/evidence-integrity Summary: Understand the captures, source context, timestamps, provenance, and review controls behind an evidence-ready threat case. Site index for agents: https://sentinely.co/llms.txt Documentation # Operate Sentinely with clear system boundaries. Sentinely documentation explains how teams configure official identities, interpret classifications, complete evidence-ready cases, manage integrations, and understand surface health. Authenticated API reference remains inside the workspace so operational details stay with authorized users. ## Configure the watch Define protected identities, allowlists, surfaces, thresholds, and review ownership. ## Run the workflow Understand classification, documentation, recommendation, escalation, and resolution states. ## Integrate safely Review authentication, roles, alert destinations, API boundaries, and failure behavior. See it in your environment ## Turn the next signal into a defensible decision. [See it with sample data ](https://sentinely.co/demo/brand/dashboard)[Get started](https://sentinely.co/sign-up) --- Canonical: https://sentinely.co/resources/documentation Summary: Technical documentation for monitoring configuration, cases, evidence, integrations, security, and source health. Site index for agents: https://sentinely.co/llms.txt Impersonation · 8 min # Brand Impersonation Monitoring: A Practical Guide By Sentinely Research · Reviewed by Sentinely Editorial · Updated 2026-07-24 Brand impersonation monitoring is the continuous process of finding public accounts, pages, apps, and domains that may be pretending to represent an organization. A credible program does more than match names: it compares identity signals with an official allowlist, evaluates likely public harm, preserves what was observed, and gives a human reviewer enough evidence to decide what happens next. ## What should a brand impersonation program monitor? Start with the identities customers use to decide whether something is official: account names, handles, profile images, logos, domains, app-store publishers, and verified partner relationships. Record legitimate regional pages and campaign partners before collection begins. This allowlist is as important as the detection list because false accusations create their own reputational and legal risk. Monitor public social profiles, promoted posts, app listings, search results, and lookalike domains together. Abuse often crosses surfaces: a fake account promotes a copied website, which links to a payment request or credential form. ## How should suspected impersonation be verified? Require several independent signals. A similar handle alone is weak evidence. Copied brand assets, claims of official status, customer-directed calls to action, newly registered infrastructure, or requests for money materially strengthen the case. Keep the model rationale visible, but treat it as an analyst aid rather than the final decision. Same-shaped cases should receive consistent labels, official accounts should never surface, and uncertain cases should remain unconfirmed. ## What evidence should the case contain? Capture the visible account or page, canonical URL, first-seen time, retrieval time, platform metadata, linked destinations, and the protected asset being misused. Store a content hash and the original payload reference so the record can later show what was captured and whether it changed. ## What happens after confirmation? Prepare a standardized recommendation naming the threat, evidence, platform reporting route, and suggested recipient. The monitoring system should document and route the recommendation, not silently execute enforcement. Track detection, documentation, escalation, and reported resolution as separate events. Related: [Impersonation protection](https://sentinely.co/use-cases/impersonation-protection) and [Evidence integrity](https://sentinely.co/resources/evidence-integrity). --- Canonical: https://sentinely.co/blog/brand-impersonation-monitoring-guide Summary: A practical operating model for finding fake accounts, verifying identity misuse, preserving evidence, and escalating confirmed brand impersonation. Site index for agents: https://sentinely.co/llms.txt Agency operations · 8 min # Brand Protection Operations for PR and Reputation Agencies By Sentinely Research · Reviewed by Sentinely Editorial · Updated 2026-07-24 Agency brand protection works when every client has a clear watch definition, review standard, escalation path, and reporting cadence. The goal is not to deliver the largest mention feed. It is to help account teams identify material threats early and show clients what was found, verified, and recommended. ## How should an agency structure client workspaces? Separate client identities, protected assets, allowlists, users, and reporting. Pooling collection can improve economics, but access and evidence must remain tenant-safe. Define who can confirm cases, approve recommendations, and view sensitive evidence. ## What should happen during onboarding? Document official names, handles, domains, apps, visual assets, partners, regional pages, and known abuse patterns. Agree on severity thresholds and recipients before the first urgent case. A fifteen-minute configuration that omits legitimate partners will create avoidable false positives later. ## How should analysts prioritize their day? Start with high-harm and fast-moving cases, not chronological mention volume. Review the model reason, source, identity evidence, reach, and requested customer action. Dismissals should feed consistency checks so the same-shaped case is treated the same way across clients. ## What should clients receive? Send concise case briefs and periodic protection reports. Include confirmed cases, evidence completeness, detection-to-recommendation time, escalation state, surface health, and unresolved dependencies. Avoid vanity charts that do not change a decision. Related: [Sentinely for agencies](https://sentinely.co/solutions/agencies) and [Agency pricing](https://sentinely.co/pricing). --- Canonical: https://sentinely.co/blog/brand-protection-for-pr-agencies Summary: A multi-client operating model for agencies that need prioritized monitoring, defensible proof, clear escalation, and client-ready reporting. Site index for agents: https://sentinely.co/llms.txt Social threats · 7 min # How to Detect Fake Social Media Accounts Using Your Brand By Sentinely Research · Reviewed by Sentinely Editorial · Updated 2026-07-24 Detecting a fake social account requires evidence that the account is creating a false relationship with the brand. Name similarity is only a discovery signal. Analysts should assess identity claims, copied assets, linked infrastructure, behavior, and the harm a reasonable customer could experience. ## Which account signals matter most? Compare the handle, display name, biography, profile image, verification state, creation date, and linked domain with official references. Look for substitutions, added support terms, regional suffixes, and copied campaign language. A new account using official artwork and directing customers to an unrelated domain deserves more attention than a fan account clearly labeled unofficial. ## Which behavior indicates likely abuse? High-risk behavior includes prize claims, urgent support messages, direct payment instructions, credential requests, and replies inserted beneath legitimate customer questions. Repeated messages across several accounts can indicate a coordinated network rather than independent discussion. ## How do teams avoid false positives? Maintain an allowlist of official, employee, franchise, campaign, and approved partner accounts. Preserve satire, criticism, news reporting, and benign brand discussion as non-abuse unless they make a misleading identity claim. When context is insufficient, hold the case for review instead of forcing a high-confidence label. ## How should analysts document a fake account? Capture the profile and representative posts, record the canonical URL and timestamps, save linked pages, and note exactly which identity element is misleading. The case rationale should explain the customer harm in plain language. Related: [Impersonation monitoring](https://sentinely.co/threats/impersonation) and [Platform coverage](https://sentinely.co/resources/platform-coverage). --- Canonical: https://sentinely.co/blog/detect-fake-social-media-accounts Summary: Learn the identity, behavior, infrastructure, and harm signals analysts use to distinguish fake brand accounts from legitimate discussion and partners. Site index for agents: https://sentinely.co/llms.txt Evidence · 9 min # Digital Evidence Integrity for Brand-Threat Cases By Sentinely Research · Reviewed by Sentinely Editorial · Updated 2026-07-24 Digital evidence integrity means being able to explain what was observed, where it came from, when it was captured, and whether the stored record changed. For brand-threat teams, integrity turns an alert into a record that communications, platform trust teams, counsel, or regulators can evaluate. ## What belongs in an evidence-ready case? Preserve a visual capture, canonical source URL, source metadata, retrieval timestamp, original payload reference, and content hash. Record the protected name or asset involved and connect any linked accounts, apps, or domains. A screenshot without provenance is useful context, but it is not a complete record. ## Why are timestamps and hashes important? Public content changes quickly. A retrieval timestamp establishes when the team observed the material. A cryptographic hash helps demonstrate whether the stored payload remained unchanged after capture. Neither proves every fact about authorship, but together they improve the reliability and auditability of the record. ## How should human decisions be recorded? Store who confirmed or dismissed the classification, the reason, and every case-state transition. Documentation, escalation, and resolution should be distinct events. If an outside platform removes content, record the reported outcome without rewriting history as though Sentinely performed the removal. ## How much data should teams retain? Retention should follow lawful purpose, sensitivity, and organizational policy. Preserve what the case requires, minimize unrelated personal data, and document access controls and deletion rules. Regulated deployments should align retention and residency with the governing agreement. Related: [Evidence and cases](https://sentinely.co/platform/evidence-and-cases) and [Evidence and escalation](https://sentinely.co/use-cases/evidence-and-escalation). --- Canonical: https://sentinely.co/blog/digital-evidence-integrity Summary: Understand the captures, provenance, hashes, review history, and operational controls required for a defensible digital brand-threat record. Site index for agents: https://sentinely.co/llms.txt Crisis detection · 8 min # Building an Early Crisis Detection Workflow By Sentinely Research · Reviewed by Sentinely Editorial · Updated 2026-07-24 Early crisis detection identifies a material change in public risk while the situation is still containable. Reliable workflows combine volume changes with severity, source quality, repetition, and likely harm. A spike alone is not a crisis, and a low-volume fraud claim can still require immediate action. ## What baseline should teams establish? Measure expected activity by topic, surface, market, and time period. Note predictable campaign peaks and recurring customer-service patterns. Baselines let teams distinguish an unusual change from ordinary seasonality. ## Which changes should trigger review? Review sudden velocity, a shift toward harmful intent, repeated claims across unrelated sources, high-reach amplification, or movement from discussion into payment and credential requests. Surface health must remain visible so a quiet feed is not mistaken for a quiet market. ## What should an early-warning alert contain? Include the changed metric, representative evidence, source cluster, likely harm, confidence, and why the threshold was crossed. The recipient should be able to verify the event without opening five disconnected dashboards. ## When should a case escalate? Define thresholds by consequence, not just reach. Fraud, public-safety misinformation, and credible impersonation can justify fast escalation at lower volume. Keep a human approval step and record who received the recommendation. Related: [Early crisis detection](https://sentinely.co/use-cases/early-crisis-detection) and [Reputation monitoring](https://sentinely.co/use-cases/reputation-monitoring). --- Canonical: https://sentinely.co/blog/early-crisis-detection-workflow Summary: Design a crisis-monitoring workflow around meaningful change, source context, human verification, and accountable escalation rather than raw volume. Site index for agents: https://sentinely.co/llms.txt Multilingual monitoring · 9 min # Multilingual Social Listening for African Markets By Sentinely Research · Reviewed by Sentinely Editorial · Updated 2026-07-24 Multilingual social listening should preserve local meaning while producing consistent operational decisions. African markets often combine formal languages, regional languages, code-switching, transliteration, slang, and platform-specific conventions in the same conversation. Translating everything into generic English before classification can erase the signal. ## How should teams define a multilingual watch? Collect official names, colloquial names, common misspellings, campaign phrases, scam terminology, and regional product references with local reviewers. Include the surfaces used in each market rather than assuming the same platform mix everywhere. ## Why should original text remain attached? Analysts need to inspect tone, ambiguity, and cultural context. Store the original text beside any translation and classification. The system should explain which phrase or identity signal influenced the decision and allow local reviewers to correct it. ## How can teams evaluate quality? Measure precision and recall by language and threat type, not only as a global average. A system can appear accurate while failing on a smaller language group. Use strict labels: official accounts and benign discussion are not abuse, and uncertain examples should not contaminate the evaluation set. ## What does responsible regional coverage require? Be transparent about unavailable surfaces, collection method, retention, and data residency. Minimize unrelated personal data and define the lawful purpose for monitoring public content. Regional expertise is an operating capability, not a translation toggle. Related: [Multilingual monitoring](https://sentinely.co/use-cases/multilingual-monitoring) and [Platform coverage](https://sentinely.co/resources/platform-coverage). --- Canonical: https://sentinely.co/blog/multilingual-social-listening-african-markets Summary: A practical approach to monitoring regional brand risk across languages, dialects, platforms, and local context without flattening meaning. Site index for agents: https://sentinely.co/llms.txt Demo workspaceSample data for Kestrel Pay, a fictional bank. Nothing here is a live customer feed. [Exit demo](https://sentinely.co/)[Start your workspace](https://sentinely.co/sign-up) Signal workspace # Command overview What changed on your public surfaces, and what needs a decision. [Open case queue ](https://sentinely.co/demo/brand/cases) ## Intelligence feed 9 open · 30 captures · 3 failed capture attempts demo window ### Top result KP-4821 @kestrelpay.rewardsTikTok | Today at 14:0994severity Cashback activation is now open for verified members only. Message the rewards desk on WhatsApp with your card number and the three digits on the back, and the team will release your balance within the hour. Activation closes at midnight and unclaimed balances are forfeited. #cashback #kestrelpay #rewards tiktok.com/@kestrelpay.rewards/video/7481102934 ImpersonationNegative views 184K likes 9.4K shares 612 first seen 11 min status escalated captures 3 Video capture41b980708f...f48a2114:10:00 ### Fast rise past 6 hr Lookalike handles +510% Accelerating, no peak yet baseline 10/hrpeak 61/hrprojected ### Words on the rise past 6 hr - kestrel pay rewards+310% - rewards desk whatsapp+262% - cashback activation+188% - activation code+134% - verified prize desk+96% - claim balance now+77% - kestrel refund+41% - official support hours\-9% rising against their own baseline ### AI check KP-4821 Account copies the official profile and bio, then moves anyone who engages onto a private number that asks for the full card number and the code on the back. credential-requestmoney-solicitationofficial-insignia Threat Impersonation Match 98% Threat classifier ### Evidence KP-4821 Screenshot, profile sha256 41b980708f...f48a21 419 KB14:10:00 Crawler agent ### Decision trail append only 1. KP-4821confirmedescalated Dossier approved and filed with the platform trust team, with all three captures attached. Support notified so inbound questions get one consistent answer. Decided by Daniel Osei Officer · 3 min ago 2. KP-4821documentedconfirmed Card-credential request verified in the caption, the pinned comment, and two replies from the same account. The avatar is a pixel match for the official profile. Decided by Priya Raghunathan Analyst · 5 min ago ### Surfaces 7/8 ok - X (Twitter)ok21s - Redditok34s - YouTubeok48s degradation shown, not hidden --- Canonical: https://sentinely.co/demo/brand/dashboard Summary: A populated Sentinely brand workspace: priority signals ranked by severity, terms rising against their own baseline, evidence integrity, and the decision trail. Sample data, no sign-in. Site index for agents: https://sentinely.co/llms.txt Demo workspaceSample data for Kestrel Pay, a fictional bank. Nothing here is a live customer feed. [Exit demo](https://sentinely.co/)[Start your workspace](https://sentinely.co/sign-up) Signal workspace # Client overview Priority across every client workspace you operate. [Open case queue ](https://sentinely.co/demo/agency/cases) ## Client intelligence feed 9 open · 30 captures · 3 failed capture attempts demo window ### Top result KP-4821 @kestrelpay.rewardsTikTok | Today at 14:0994severity Cashback activation is now open for verified members only. Message the rewards desk on WhatsApp with your card number and the three digits on the back, and the team will release your balance within the hour. Activation closes at midnight and unclaimed balances are forfeited. #cashback #kestrelpay #rewards tiktok.com/@kestrelpay.rewards/video/7481102934 ImpersonationNegative views 184K likes 9.4K shares 612 first seen 11 min status escalated captures 3 Video capture41b980708f...f48a2114:10:00 ### Fast rise past 6 hr Lookalike handles +510% Accelerating, no peak yet baseline 10/hrpeak 61/hrprojected ### Words on the rise past 6 hr - kestrel pay rewards+310% - rewards desk whatsapp+262% - cashback activation+188% - activation code+134% - verified prize desk+96% - claim balance now+77% - kestrel refund+41% - official support hours\-9% rising against their own baseline ### AI check KP-4821 Account copies the official profile and bio, then moves anyone who engages onto a private number that asks for the full card number and the code on the back. credential-requestmoney-solicitationofficial-insignia Threat Impersonation Match 98% Threat classifier ### Evidence KP-4821 Screenshot, profile sha256 41b980708f...f48a21 419 KB14:10:00 Crawler agent ### Decision trail append only 1. KP-4821confirmedescalated Dossier approved and filed with the platform trust team, with all three captures attached. Support notified so inbound questions get one consistent answer. Decided by Daniel Osei Officer · 3 min ago 2. KP-4821documentedconfirmed Card-credential request verified in the caption, the pinned comment, and two replies from the same account. The avatar is a pixel match for the official profile. Decided by Priya Raghunathan Analyst · 5 min ago ### Surfaces 7/8 ok - X (Twitter)ok21s - Redditok34s - YouTubeok48s degradation shown, not hidden --- Canonical: https://sentinely.co/demo/agency/dashboard Summary: A populated Sentinely agency workspace: priority signals ranked by severity, terms rising against their own baseline, evidence integrity, and the decision trail. Sample data, no sign-in. Site index for agents: https://sentinely.co/llms.txt Demo workspaceSample data for Kestrel Pay, a fictional bank. Nothing here is a live customer feed. [Exit demo](https://sentinely.co/)[Start your workspace](https://sentinely.co/sign-up) Signal workspace # Operations overview Evidence state, decision trail, and escalation readiness. [Open case queue ](https://sentinely.co/demo/regulated/cases) ## Evidence and escalation feed 9 open · 30 captures · 3 failed capture attempts demo window ### Top result KP-4821 @kestrelpay.rewardsTikTok | Today at 14:0994severity Cashback activation is now open for verified members only. Message the rewards desk on WhatsApp with your card number and the three digits on the back, and the team will release your balance within the hour. Activation closes at midnight and unclaimed balances are forfeited. #cashback #kestrelpay #rewards tiktok.com/@kestrelpay.rewards/video/7481102934 ImpersonationNegative views 184K likes 9.4K shares 612 first seen 11 min status escalated captures 3 Video capture41b980708f...f48a2114:10:00 ### Evidence KP-4821 Screenshot, profile sha256 41b980708f...f48a21 419 KB14:10:00 Crawler agent ### Decision trail append only 1. KP-4821confirmedescalated Dossier approved and filed with the platform trust team, with all three captures attached. Support notified so inbound questions get one consistent answer. Decided by Daniel Osei Officer · 3 min ago 2. KP-4821documentedconfirmed Card-credential request verified in the caption, the pinned comment, and two replies from the same account. The avatar is a pixel match for the official profile. Decided by Priya Raghunathan Analyst · 5 min ago ### AI check KP-4821 Account copies the official profile and bio, then moves anyone who engages onto a private number that asks for the full card number and the code on the back. credential-requestmoney-solicitationofficial-insignia Threat Impersonation Match 98% Threat classifier ### Fast rise past 6 hr Lookalike handles +510% Accelerating, no peak yet baseline 10/hrpeak 61/hrprojected ### Words on the rise past 6 hr - kestrel pay rewards+310% - rewards desk whatsapp+262% - cashback activation+188% - activation code+134% - verified prize desk+96% - claim balance now+77% - kestrel refund+41% - official support hours\-9% rising against their own baseline ### Surfaces 7/8 ok - X (Twitter)ok21s - Redditok34s - YouTubeok48s degradation shown, not hidden --- Canonical: https://sentinely.co/demo/regulated/dashboard Summary: A populated Sentinely regulated workspace: priority signals ranked by severity, terms rising against their own baseline, evidence integrity, and the decision trail. Sample data, no sign-in. Site index for agents: https://sentinely.co/llms.txt Demo workspaceSample data for Kestrel Pay, a fictional bank. Nothing here is a live customer feed. [Exit demo](https://sentinely.co/)[Start your workspace](https://sentinely.co/sign-up) Signal workspace # Listening overview What people are saying, what is accelerating, and in what tone. [Tune the topics ](https://sentinely.co/demo/listening/keywords) ## Listening feed 9 open · 30 captures · 3 failed capture attempts demo window ### Top result KP-4821 @kestrelpay.rewardsTikTok | Today at 14:0994severity Cashback activation is now open for verified members only. Message the rewards desk on WhatsApp with your card number and the three digits on the back, and the team will release your balance within the hour. Activation closes at midnight and unclaimed balances are forfeited. #cashback #kestrelpay #rewards tiktok.com/@kestrelpay.rewards/video/7481102934 ImpersonationNegative views 184K likes 9.4K shares 612 first seen 11 min status escalated captures 3 Video capture41b980708f...f48a2114:10:00 ### Fast rise past 6 hr Lookalike handles +510% Accelerating, no peak yet baseline 10/hrpeak 61/hrprojected ### Words on the rise past 6 hr - kestrel pay rewards+310% - rewards desk whatsapp+262% - cashback activation+188% - activation code+134% - verified prize desk+96% - claim balance now+77% - kestrel refund+41% - official support hours\-9% rising against their own baseline ### AI check KP-4821 Account copies the official profile and bio, then moves anyone who engages onto a private number that asks for the full card number and the code on the back. credential-requestmoney-solicitationofficial-insignia Threat Impersonation Match 98% Threat classifier ### Surfaces 7/8 ok - X (Twitter)ok21s - Redditok34s - YouTubeok48s degradation shown, not hidden --- Canonical: https://sentinely.co/demo/listening/dashboard Summary: A populated Sentinely social listening workspace: priority signals ranked by severity, terms rising against their own baseline, evidence integrity, and the decision trail. Sample data, no sign-in. Site index for agents: https://sentinely.co/llms.txt